Persil Radiant

Here's an animation job I did in august. It's a concept ad agency JWT wanted to try out to promote Persil Radiant.
We got a very tight deadline, so there wasn't much time to spend on designs and storyboards, leave alone an animatic! To save time, we decided to draw directly into flash. Funnily enough, those restrictions made the concept stronger: the animation doesn't look too planned, keeping in touch with the childlike feel.
To see more stills, click here