Rennie 'Happy Tummies' TV ad

I was asked to re-design and direct the new RENNIE campaign, in which Mr Tummy encounters a whole new world of other tummies.
In this first outing you find him in the restaurant, where romance is only a table away...
This was an incredible satisfying job, trying to combine the latest digital animation tools with some proper 'old skool' design and animation.
A big thanks to Rick, Pete, Tim and Filipe at Tandem for their invaluable help, and the guys at JWT for being such a trusting agency.

I hope the world of tummies will become a vastly populated one :)