Happy New year everyone! The ratings are in; The Highway Rat attracted a total of 7.7 million viewers for its TV launch! With today's TV viewing habits in mind, that's more than a respectable figure. On Christmas Day we were the 8th most watched program, with a 31% share of the TV viewing nation at that time. It's enormously gratifying that these TV specials seem to be synonymous with a contemporary family's Christmas experience now. This news has been the perfect antidote to beat January's dreaded Blue Monday...and will keep me chuffed till February, when the DVDs get released.
